Old sales tactics don’t cut through anymore.

  • Over 9 out of 10 senior executives ignore sales outreach.
  • 81% of marketers report higher ROI from ABM compared to other marketing initiatives (Momentum ITSMA).
  • 78% say in-person events are the most impactful marketing channel, and 80% report they are critical to organizational success.

The takeaway? Executives value experiences and peer conversations, not more noise in their inbox.

The Roundtable Advantage

The Roundtable Advantage

Cut through the noise

Executives ignore almost all cold outreach. By creating a peer-level environment where their insights matter, you capture attention in a way emails and ads never can.

*9 out of 10 people ignore sales emails.

HubSpot / LinkedIn research

Meaningful engagement, not just leads

Unlike large conferences or webinars, small curated gatherings ensure every conversation is relevant. The intimacy of 8–12 senior peers fosters dialogue that creates trust, not just surface-level connections.

*Smaller, targeted events deliver better ROI and pipeline per attendee than large-scale events.

Demand Gen Report, Splash

Align sales and marketing goals

Roundtables serve both sides of the revenue engine: marketing delivers high-value engagement, while sales teams gain insights and relationships that accelerate opportunities.

*81% of marketers say ABM delivers higher ROI than other marketing approaches.

Momentum ITSMA, Demandbase

Real business outcomes

These aren’t networking dinners. They’re designed to build credibility, surface real challenges, and spark conversations that progress deals. We provide a sales-intelligence report and custom follow-up playbook within 24 - 48 hours of your roundtable so deals don’t stall at lead generation.


*78% of marketers say in-person events are the most impactful channel, and 80% say they’re critical to organizational success.

Bizzabo / EventMB

Our Approach: ABM 🤝 Sales Process

Our Approach:
ABM 🤝 Sales Process

Identify (Prospecting)
We work with you on curating your high-value accounts and wishlist, aligning sales and marketing on a shared target list.

Expand (Stakeholder Mapping)
We identify and invite the right executive-level stakeholders and influencers from those accounts, helping you engage multiple members of the buying committee.

Engage (Discovery & Qualification)
Executives join a curated roundtable built around relevant business challenges. This creates a peer-to-peer environment where you can build trust, uncover needs, and qualify opportunities naturally.

Advocate (Pipeline Acceleration)
Use insights from the discussion to progress deals, strengthen multi-threading within accounts, and create upsell opportunities, while marketing tracks attribution and ROI impact.

So, why us?

25+ years of GTM and event experience in Tech & SaaS

Exclusive focus on small, in-person executive gatherings in Singapore.

Custom guest acquisition and content strategy for each project.

End-to-end execution: invitations, creative and content strategy, event management, introductions, reports, feedback, etc

Let's Chat.

Let's chat.

Participation is by invitation only. If you’d like to be considered for a future roundtable, or if you’d like to recommend a peer from your network, you can do so here:

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